Ocha Classic
Spring 2023
is a restaurant in Korean Town known by the Latino community because of their love for Thai & Chinese food. The goal was to rebrand a modern Ocha to reflect the love of their food, while maintaining its authenticity.
Branding Illustration Logo Marketing Packaging Publication
Concept
In the process of rebranding Ocha, the intention was to capture the emphasis of the culture in a conceptual direction.
With the exploration of using a spark and leafs to organically concise with each other.
To fulfill the design, a sans serif font was chosen - used in bold and green to create a playful statement to reflect the experience of Magic Park.
