Magic Park
Spring 2024
is a park in South Central LA, known by the community who enjoy going and taking their families outdoors. The goal was to rebrand Magic Park to experience the value of the environment, encouraging themselves to a better health lifestyle.
Illustration
Logo
Marketing
Publication
Packaging
Concept
In the process of branding Magic Park, the intention was to capture the emphasis on the name in a conceptual direction.
With the exploration of using a spark and leafs to organically concise with each other.
To fulfill the design, a sans serif font was chosen - used in bold and green to create a playful statement to reflect the experience of Magic Park.
