ValDERRAMA construction
Fall 2023
is a construction business in East L.A. that is Mexican-American owned. Known by their preciseness because of their timely manner. The goal was to rebrand a modern Valderrama Construction to reflect their accuracy of work, while maintaining its authenticity.
Branding Illustration Logo Marketing Packaging
Concept
In the process of branding Valderrama Construction, the intention was to capture the emphasis on the work in a conceptual direction.
With the exploration of using square and rectangular shapes to organically concise with each other.
To fulfill the design, a sans serif font was chosen - used with a grey background to mimic cement and a hint of green to stand out.
